The Internet Is My Domain

A digital marketer by trade, I keep up with what is being published online and how it's published

My Work = Marketing

I help organizations drive revenue, and help them keep up with new ways of doing it.

I’m a Measurement Nerd

Measuring performance is essential for businesses in so many ways, so it is something I like to talk about.

Recent Posts

Why Are They Taking Marketing In-House?

Today Mark Schaefer published a really interesting post about companies bringing marketing in-house. I’d recommend you give it a read as this post was adapted from the comments I made on his post (and his suggestion that my rambling was a blog post in its own right). This article was written from a consultant’s view […]

How Do You Consume The News?

There once was a time when your chose your sole news outlet. You’d be on one paper route, you’d have your favorite radio station, and you would watch your favorite news broadcast (mainly because you liked the weatherman on that channel). An interesting thing happened when the news became democratized, people quit believing the news. […]

The First Years In Public Relations

You just started. It is most likely that your title is “Intern.” But you are here, getting paid (hopefully) and working at a real life agency. Excitement is in the air, and you wake up every morning ready to get to it… even if it is Friday morning and you are still a little hung […]

Why Don’t Marketers And Entrepreneurs Get Along?

I mean, they are both opportunists. They both are compulsive problem solvers. The best of both strive for simplicity. Both are usually glued to their phone. Both are a little obsessed. And hell, both believe that they can get the job done before you. So why aren’t marketers and entrepreneurs the best of friends? And yes, […]