Why Are They Taking Marketing In-House?

Today Mark Schaefer published a really interesting post about companies bringing marketing in-house. I’d recommend you give it a read as this post was adapted from the comments I made on his post (and his suggestion that my rambling was a blog post in its own right). This article was written from a consultant’s view […]

The First Years In Public Relations

You just started. It is most likely that your title is “Intern.” But you are here, getting paid (hopefully) and working at a real life agency. Excitement is in the air, and you wake up every morning ready to get to it… even if it is Friday morning and you are still a little hung […]

Why Don’t Marketers And Entrepreneurs Get Along?

I mean, they are both opportunists. They both are compulsive problem solvers. The best of both strive for simplicity. Both are usually glued to their phone. Both are a little obsessed. And hell, both believe that they can get the job done before you. So why aren’t marketers and entrepreneurs the best of friends? And yes, […]

Channel The Big Fundamental

As a basketball fan, I was luckier than you. Tim Duncan was drafted by the Spurs when I was 10 years old. I grew up watching “The Big Fundamental” execute the crap out of every game and now he has the rings to show it. While the Spurs are exciting to watch, you rarely notice […]

Should Brands Take A Summer Vacation?

Ah summertime, when living is easy… Except if you’re a brand trying to rise through the clutter knowing that your audience is consuming less media and outside playing more. I sometimes wonder, especially in an environment where budgets are extremely light, if it is worth brands considering closing up shop for the summer and then […]