My Career
How I got here.
I started at agencies, learning measurement and client delivery. In-house roles added platforms, sales handoffs, teams, and eventually software. Each move gave me a different part of marketing operations to understand.
Aug 2010 – Jul 2013
Edelman Digital | Account Executive, Digital
I built my foundation in digital strategy and measurement through work for BlackBerry, Kaiser Permanente, and Walmart. BlackBerry’s B2B LinkedIn program taught me to connect content with business results; Salesforce work for Kaiser Permanente brought me closer to the data behind them.
Data Analysis
B2B Strategy
Social Measurement
Client Reporting
Aug 2013 – Jul 2015
Waggener Edstrom / WE Communications | Sr. Account Executive, Digital
I worked on digital delivery and measurement for clients including AbbVie and Microsoft. Managing AbbVie’s biosimilars website meant coordinating IT, medical, legal, regulatory, and agency reviewers. It taught me how to keep a project moving when many people need to weigh in.
Digital Strategy
Measurement
Campaign Reporting
Client Leadership
Aug 2015 – Jan 2017
Clarabridge | Marketing Ops Specialist
My first in-house marketing operations role started with an email program that needed rebuilding. I coded templates, redesigned the content calendar, and overhauled segmentation. Lead scoring, attribution, and routing followed.
Marketo Admin
Lead Scoring
Email Strategy
HTML/CSS
Campaign Attribution
Feb 2017 – Jul 2018
Logi Analytics | Manager, Marketing Ops
I took on Salesforce, Marketo, Outreach, ABM tools, procurement, integrations, and GDPR work. Running those platforms taught me how they fit together and how to build on top of them.
Salesforce Admin
ABM
Marketo
Procurement
Sales Automation
GDPR
Aug 2018 – Jun 2019
Endgame | Sr. Manager, Digital Marketing
I moved into a broader digital marketing role, developing target-account strategy and running ABM advertising through Terminus. I also implemented sales engagement tools and workflows for the BDR team.
Digital Marketing
ABM Strategy
Terminus
Outreach
BDR Enablement
Jul 2019 – Oct 2020
Perfect Sense | Sr. Manager, Marketing Ops
I administered Salesforce and the integrated sales and marketing tools while owning Marketo demand generation. That brought campaign planning, intent-driven account targeting, and lifecycle reporting into the same role.
Demand Generation
Intent Data
Platform Integration
Lead Lifecycle
Nov 2020 – Mar 2023
WebMechanix | Director, Marketing Operations
I brought my agency and in-house experience together to establish a marketing operations service line. I built and led the practice and defined its services, pricing, and delivery model. Client work included attribution, campaign reconciliation, and lifecycle analysis. Recurring problems became reusable services and delivery playbooks.
Team Leadership
Practice Development
Solutions Architecture
HubSpot
Marketo Measure
Tableau
Mar 2023 – Present
Ericsson | Sr. Manager, Marketing Systems
I lead marketing operations supporting more than 100 marketers worldwide and own approximately $1M in annual software spend across more than 60 platforms. I redesigned team responsibilities, simplified intake, and reviewed the software portfolio. The team’s average completed-request turnaround fell from 23.6 to 11.9 days.
I also build internal tools. My work includes a campaign operations platform, a forecast app, and documentation support agents in Glean and Asana. Earlier projects changed the Marketing-to-Sales handoff and reduced the Marketo database ahead of renewal.
Team Design Portfolio Governance Team Leadership Automation & AI