My Career
Build for scale. Lead for growth.
The throughline of my career has been at the intersection of complex systems, data, and strategy. Today that focus is on enterprise-scale marketing operations and GTM engineering: building the systems, governance, and team structure that let larger organizations execute with confidence. Here's how that path took shape.
Aug 2010 – Jul 2013
Edelman Digital — Account Executive, Digital
Before MOPs was a defined function, I was already doing the work: pulling hundreds of thousands of posts, running conversational analysis, building performance reporting, and leading B2B content strategy. This is where the data instinct took shape.
Data Analysis
B2B Strategy
Social Measurement
Client Reporting
Aug 2013 – Jul 2015
Waggener Edstrom / WE Communications — Sr. Account Executive, Digital
Moved into a senior digital and measurement role across health and financial clients, translating channel performance, campaign awareness work, and client reporting into clearer operating decisions.
Digital Strategy
Measurement
Campaign Reporting
Client Leadership
Aug 2015 – Jan 2017
Clarabridge — Marketing Ops Specialist
First in-house MOPs role — and full ownership from day one. Inherited a stagnant email program and rebuilt it end to end: coded the templates, redesigned the content calendar, overhauled segmentation. Lead scoring, attribution, and routing came next.
Marketo Admin
Lead Scoring
Email Strategy
HTML/CSS
Campaign Attribution
Feb 2017 – Jul 2018
Logi Analytics — Manager, Marketing Ops
Expanded breadth across the full stack — Salesforce admin, Marketo, Outreach, ABM platforms, procurement, integrations, and GDPR. Running platforms at this depth gave me the perspective to understand how they connect, and eventually, how to build into them.
Salesforce Admin
ABM
Marketo
Procurement
Sales Automation
GDPR
Aug 2018 – Jun 2019
Endgame — Sr. Manager, Digital Marketing
Shifted into a broader digital marketing role, developing regional target-account strategy, running ABM advertising through Terminus, and implementing sales engagement systems for the BDR organization.
Digital Marketing
ABM Strategy
Terminus
Outreach
BDR Enablement
Jul 2019 – Oct 2020
Perfect Sense — Sr. Manager, Marketing Ops
Ran every integrated platform the business touched — Salesforce admin, full Marketo demand gen ownership, ABM strategy powered by intent data from Leadfeeder and G2. The first role where I owned the entire funnel, not just a slice of it.
Demand Generation
Intent Data
Platform Integration
Lead Lifecycle
Nov 2020 – Mar 2023
WebMechanix — Director, Marketing Operations
Tied both worlds together — agency instincts from early in my career, MOPs depth from the in-house years. Founded the practice from scratch: built and led a 3-person team, defined the service line, and owned its growth. Served 50+ HubSpot instances and led attribution architecture for enterprise clients across Marketo, Salesforce, Marketo Measure, and Tableau.
Team Leadership
Practice Development
Solutions Architecture
HubSpot
Marketo Measure
Tableau
Mar 2023 – Present
Ericsson — Sr. Manager, Marketing Automation & Operations
Directly managed a 4-person marketing operations team plus an agency while leading global campaign operations at enterprise scale. Rebuilt and now own an internal Flask campaign operations platform spanning Marketo program automation, Snowflake-backed governance, forecasting, Asana handoffs, and documentation. The AI work has matured from chat prompting into AI-assisted SQL/Python development, context-managed dev workflows, and Snowflake Cortex pilots for lifecycle attribution audits. The broader scope reflects the scale: platform migrations spanning 700+ pages and 200+ forms, a database reduction project that removed 400,000+ records and saved ~$80K on renewal, and an email program rebuilt to drive a 73% drop in bounce rate.
Python
Flask
Snowflake
Marketo API
AI/LLM Workflows
Global Ops
Lead Scoring
Data Architecture