My Career
Build for scale. Lead for growth.
Today, the work is at enterprise scale — where running platforms well is expected and the real challenge is building the systems and governance that let a larger team execute with confidence. AI has added a new dimension to that, changing what good data looks like faster than any platform cycle before it.
But there is an evolution that got me to where I am today; the instinct was always there, but I did not always know how it tied together. Here's how it did.
2010 – 2015
Edelman Digital / WE Communications
Before MOPs was a defined function, I was doing the work — pulling hundreds of thousands of tweets, running conversational analyses, and building performance reports for enterprise B2B clients. The data instincts formed here.
Data Analysis
B2B Strategy
Social Measurement
Client Reporting
2015 – 2017
Clarabridge — Marketing Ops Specialist
First in-house MOPs role — and full ownership from day one. Inherited a stagnant email program and rebuilt it end to end: coded the templates, redesigned the content calendar, overhauled segmentation. Lead scoring, attribution, and routing came next.
Marketo Admin
Lead Scoring
Email Strategy
HTML/CSS
Campaign Attribution
2017 – 2019
Logi Analytics / Endgame — Manager, Marketing Ops
Expanded breadth across the full stack — Salesforce admin, Outreach, ABM platforms, forecasting models, multi-touch attribution, GDPR. Running platforms at this depth across multiple orgs gave me the perspective to understand how they connect, and eventually, how to build into them.
Salesforce Admin
ABM
Multi-Touch Attribution
Forecasting
Sales Automation
GDPR
2019 – 2020
Perfect Sense — Sr. Manager, Marketing Ops
Ran every integrated platform the business touched — Salesforce admin, full Marketo demand gen ownership, ABM strategy powered by intent data from Leadfeeder and G2. The first role where I owned the entire funnel, not just a slice of it.
Demand Generation
Intent Data
Platform Integration
Lead Lifecycle
2020 – 2023
WebMechanix — Director, Marketing Operations
Tied both worlds together — agency instincts from early in my career, MOPs depth from the in-house years. Founded the practice from scratch: built and directly managed the team, defined the service line, owned the number. Served 50+ HubSpot instances and led attribution architecture for enterprise clients across Marketo, Salesforce, Marketo Measure, and Tableau.
Team Leadership
Practice Development
Solutions Architecture
HubSpot
Marketo Measure
Tableau
2023 – Present
Ericsson / Cradlepoint — Sr. Manager, Marketing Automation & Operations
Directly managed marketing operations headcount while leading global campaign operations at enterprise scale. Built a production Python/Flask app that automates Marketo program cloning and campaign governance against a Snowflake backend. Architected a global lead scoring model, an ICP account targeting framework, and AI-supported end-to-end campaign generation process. The scope reflects the scale: back-to-back platform migrations spanning 700+ pages and 200+ forms, a database reduction project that removed 400,000+ records and saved ~$80K on renewal, and an email program rebuilt to drive a 73% drop in bounce rate.
Python
Flask
Snowflake
Marketo API
AI/LLM Workflows
Global Ops
Lead Scoring
Data Architecture