Resume

Jason Keller

Marketing Operations and GTM Engineering leader with 15+ years spanning B2B SaaS, enterprise marketing operations, and agency-side digital strategy. Background combines practice ownership, enterprise-scale global operations, and hands-on systems depth across Marketo, Salesforce, Snowflake, Python, attribution, lifecycle, AI-enabled workflows, and campaign governance.

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Experience
Ericsson / Cradlepoint
Mar 2023 – Present
Arlington, VA
Sr. Manager, Marketing Automation & Operations
  • Directly managed a 4-person marketing operations team (project manager, FTE, and two FTE contractors) plus a full-service agency while leading global campaign operations at enterprise scale; implemented stakeholder management structure and drove adoption of automated request process, resulting in a 14% decrease in delivery times
  • Built MCM, a production Python/Flask campaign operations platform integrating the Marketo Asset API, Snowflake, Asana, forecasting, and a documentation wiki — automating program setup, token management, UTM governance, campaign hierarchy, task handoffs, and operating guidance; increased campaign build efficiency by 20% and increased UTM tracking coverage by 50%+
  • Executed back-to-back platform migrations for the Ericom acquisition and Ericsson rebrand — rebuilt 50+ Marketo programs and migrated 700+ pages, all operational and promotional emails, and 200+ forms
  • Developed AI agents on the Glean platform for content and campaign creation, including integrations with internal tools for end-to-end agentic campaign generation
  • Architected a data strategy for account targeting that unified lead scoring, prospecting, and comp planning; operationalized an executive-sponsored ICP model and launched Stage Zero Opportunity tracking to align Marketing, BDR, and Sales on downstream pipeline measurement
  • Developed a global lead scoring model leveraging behavioral, firmographic, and demographic inputs to drive lead lifecycle management and align prioritization with account targeting
  • Rebuilt email segmentation and deliverability — created 100+ standardized audience lists across geography, account targeting, and demographic dimensions; reduced bounce rate by 73% and unsubscribes by 19%
  • Led cross-functional data governance initiatives with Privacy, Sales Ops, BI, Salesforce, and Finance — including a database reduction project that removed 400,000+ records, cut the database by 30%, and saved ~$80K on Marketo renewal
WebMechanix
Nov 2020 – Mar 2023
Columbia, MD
Director, Marketing Operations
  • Founded and directly managed a 3-person marketing ops practice from scratch — defined objectives, team structure, services, and pricing; scaled project and retainer MRR resulting in team expansion and increased client retention
  • Oversaw HubSpot Platinum agency partnership as SME, servicing 50+ instances across migrations, onboarding, and sales engineering
  • Led attribution, reporting, and data visualization architecture for enterprise clients across Marketo, Salesforce, Microsoft Dynamics, Marketo Measure, 6Sense, Funnel.io, and Tableau
Perfect Sense
Jul 2019 – Oct 2020
Reston, VA
Sr. Manager, Marketing Ops
  • Salesforce platform admin; administered all integrated sales and marketing platforms
  • Built ABM account tracking strategy using status and scoring fields powered by intent signals from Leadfeeder and G2; architected Salesforce dashboards for inbound and outbound ABM strategies
  • Owned full Marketo demand gen strategy including promotions calendar, segmentation, nurture, HTML/CSS templates, reporting, testing, and optimization
Endgame
Aug 2018 – Jun 2019
Arlington, VA
Sr. Manager, Digital Marketing
  • Developed company-wide target-account strategy and launched Terminus display, retargeting, and LinkedIn advertising by sales territory
  • Implemented Outreach and Drift for the BDR organization, including enablement, training, and ongoing sales execution support
Logi Analytics
Feb 2017 – Jul 2018
McLean, VA
Manager, Marketing Ops
  • Managed Marketo/Salesforce stack, procurement, integrations, ABM/sales automation tools, and analytics infrastructure across Google Analytics, GTM, Outreach, EverString, Siftrock, and Terminus
  • Implemented GDPR opt-in policies via Marketo and OneTrust, aligning campaign execution with consent governance
Clarabridge
Aug 2015 – Jan 2017
Reston, VA
Marketing Ops Specialist
  • Owned Marketo admin across lead scoring, campaign attribution, lead routing, and full-funnel performance reporting
  • Rebuilt email program end to end with HTML/CSS templates, segmentation, and testing framework, increasing email traffic by 300%
WE Communications
Aug 2013 – Jul 2015
Boston, MA
Sr. Account Executive, Digital
  • Digital and measurement lead across health and financial clients; led AbbVie website and awareness work across content, measurement, and campaign execution
Edelman Digital
Aug 2010 – Jul 2013
Arlington, VA
Account Executive, Digital
  • Led BlackBerry B2B content strategy, driving 140% audience growth; ran social listening, conversational analysis, and performance reporting for B2B, consumer, and B2G clients
Technology
Marketing Automation Marketo (5× admin), HubSpot (Platinum Agency Partner), Pardot, Salesforce Marketing Cloud
CRM Salesforce (2× admin), Microsoft Dynamics
Data and Analytics Snowflake, BigQuery, Fivetran, Marketo Measure (Bizible), Tableau, PowerBI, Looker, Google Analytics
ABM and Intent Demandbase, 6Sense, Terminus, Bombora, Leadfeeder, G2
Sales Automation Outreach.io (2× admin), Salesloft (1× admin), ZoomInfo, SalesIntel, Chili Piper
Development Python, SQL, JS, CSS, HTML; Flask, Snowflake, Marketo API; Cortex, Claude, Codex, Glean, LLM/AI workflow development
Education
University of Texas at Austin
B.S. Communication Studies, Corporate Communications
2006 – 2010