Resume

Jason Keller

Marketing Operations Leader with 15+ years in B2B SaaS. Specializing in Marketo, Salesforce, Snowflake, and building the custom tooling that makes marketing operations actually scale.

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Experience
Ericsson / Cradlepoint
Mar 2023 – Present
Arlington, VA
Sr. Manager, Marketing Automation & Operations
  • Directly managed marketing operations headcount and led global campaign operations; implemented stakeholder management structure and drove adoption of automated request process, resulting in a 14% decrease in delivery times
  • Built MCM, a production Python/Flask campaign operations platform integrating the Marketo Asset API and Snowflake — automating program cloning, token management, and campaign hierarchy governance; reduced campaign build time by 20%
  • Developed AI agents on the Glean platform for content and campaign creation, including integrations with internal tools for end-to-end agentic campaign generation
  • Architected a Snowflake-based account targeting data strategy that unified lead scoring, prospecting, and comp planning across marketing and sales
  • Developed a global lead scoring model leveraging behavioral, firmographic, and demographic inputs to drive lead lifecycle management and align prioritization with account targeting
  • Led cross-functional data governance initiatives in collaboration with Privacy, Sales Ops, Business Intelligence, Salesforce, and Finance
WebMechanix
Nov 2020 – Mar 2023
Columbia, MD
Director, Marketing Operations
  • Founded and directly managed the marketing ops practice from scratch — defined objectives, team structure, services, and pricing; scaled project and retainer MRR resulting in team expansion and increased client retention
  • Oversaw HubSpot Platinum agency partnership as SME, servicing 50+ instances across migrations, onboarding, and sales engineering
  • Led attribution, reporting, and data visualization architecture for enterprise clients across Marketo, Salesforce, Microsoft Dynamics, Marketo Measure, 6Sense, Funnel.io, and Tableau
Perfect Sense
Jul 2019 – Oct 2020
Reston, VA
Sr. Manager, Marketing Ops
  • Salesforce platform admin; administered all integrated sales and marketing platforms
  • Built ABM account tracking strategy using status and scoring fields powered by intent signals from Leadfeeder and G2; architected Salesforce dashboards for inbound and outbound ABM strategies
  • Owned full Marketo demand gen strategy including promotions calendar, segmentation, nurture, HTML/CSS templates, reporting, testing, and optimization
Endgame
Aug 2018 – Jun 2019
Arlington, VA
Sr. Manager, Digital Marketing
  • Developed company-wide target account strategy and leveraged Terminus to serve display, retargeting, and LinkedIn ads to key accounts in each sales territory
  • Implemented Outreach and Drift; trained and supported BDR team
Logi Analytics
Feb 2017 – Jul 2018
McLean, VA
Manager, Marketing Ops
  • Managed integrations, procurement, and administration of Marketo, Salesforce, Google Analytics, Google Tag Manager, Outreach, EverString, Siftrock, and Terminus
  • Implemented GDPR opt-in policies via Marketo and OneTrust
Clarabridge
Aug 2015 – Jan 2017
Reston, VA
Marketing Ops Specialist
  • Marketo admin: lead scoring, campaign attribution, lead routing, and full funnel reporting
  • Rebuilt email program end to end — new HTML/CSS templates, segmentation strategy, and A/B testing framework that increased email traffic by 300%
Waggener Edstrom / WE Communications
Aug 2013 – Jul 2015
Boston, MA
Sr. Account Executive, Digital
  • Digital and measurement lead across health and financial clients; project lead for AbbVie website and campaign awareness program
Edelman Digital
Aug 2010 – Jul 2013
Arlington, VA
Account Executive, Digital
  • Led B2B content strategy for BlackBerry resulting in 140% audience growth; ran social listening analysis for B2B, consumer, and B2G clients
  • Responsible for large-scale conversational analysis and channel performance reporting — the foundation for a career built on data-first thinking
Technology
Marketing Automation Marketo (5× admin), HubSpot (Platinum Agency Partner), Pardot, Salesforce Marketing Cloud
CRM Salesforce (2× admin), Microsoft Dynamics
Data and Analytics Snowflake, BigQuery, Fivetran, Marketo Measure (Bizible), Tableau, PowerBI, Looker, Google Analytics
ABM and Intent Demandbase, 6Sense, Terminus, Bombora, Leadfeeder, G2
Sales Automation Outreach.io (2× admin), Salesloft (1× admin), ZoomInfo, SalesIntel, Chili Piper
Development Python, SQL, JS, CSS, HTML; Flask, Azure App Service, Azure Key Vault, Azure DevOps; LLM/AI workflow development
Education
University of Texas at Austin
B.S. Communication Studies, Corporate Communications
2006 – 2010