Resume

Jason Keller

Marketing operations leader with over 16 years of experience across B2B SaaS, enterprise, and agency settings. Expertise in team development, operating models, internal software, and practical AI, backed by hands-on systems experience and cross-functional delivery.

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Experience
Ericsson
Mar 2023 – Present
Arlington, VA
Sr. Manager, Marketing Systems
  • Lead a five-person marketing operations team supporting 100+ marketers globally
  • Build and own an internal marketing software platform for campaign operations and forecasting (Python/Flask on Azure); connect Marketo, Snowflake, and Asana; improved campaign build efficiency 20% and UTM tracking coverage 50%+
  • Redesigned team responsibilities around a five-pillar operating roadmap, adding AI systems engineering and campaign delivery roles
  • Team results include 50% lower average completed-request turnaround (23.6 to 11.9 days), with Demand Gen requests up 32% (Jan–Oct 2026 vs. 2025); 95% of Marketo programs were created via API across operations tooling in Jan–Oct 2026
  • Own approximately $1M in annual Marketing software spend across 60+ platforms and coordinate enterprise reviews; right-sized Asana to save more than $40K over two years; developed a 2027 investment plan proposing lower spend with added capability
  • Used AI to convert legacy documentation into an indexed Markdown library, supporting a comprehensive 100+ page documentation suite and AI support agents in Glean and Asana
  • Launched Stage Zero Opportunity tracking to improve Marketing-to-Sales handoff; marketing-sourced opportunities rose 115% and pipeline 66% YoY
  • Led cross-functional data governance, removing 400K+ records (30% of the database) and saving approximately $80K on Marketo renewal
  • Designed simpler intake across 11 forms, with 54% fewer questions and 70% fewer required fields
WebMechanix
Nov 2020 – Mar 2023
Columbia, MD
Director, Marketing Operations
  • Created the marketing operations service line, defining team structure, pricing, services, and delivery model; scaled project and retainer work resulting in team expansion and increased client retention
  • Oversaw HubSpot Platinum agency partnership as SME, servicing 50+ instances across migrations, onboarding, and sales engineering
  • Led attribution, reporting, and data visualization architecture for enterprise clients across Marketo, Salesforce, Microsoft Dynamics, Marketo Measure, 6Sense, Funnel.io, and Tableau
  • Built marketing operations maturity and enablement frameworks covering CRM foundations, lead handoff, UTM governance, lifecycle architecture, ABM, attribution, BI, and consent workflows
  • Turned recurring client GTM systems problems into reusable consulting offers, delivery playbooks, stakeholder education, and platform governance models
  • Supported education technology clients EVERFI and Class Technologies through Marketo–Salesforce campaign reconciliation and Salesforce lifecycle and attribution analysis
Perfect Sense
Jul 2019 – Oct 2020
Reston, VA
Sr. Manager, Marketing Ops
  • Served as Salesforce admin and administered integrated sales and marketing platforms including Salesloft, Chorus.ai, ZoomInfo, and G2
  • Built ABM account tracking strategy using status and scoring fields powered by intent signals from Leadfeeder and G2; architected Salesforce dashboards to enable outbound and ad-targeting ABM strategies
  • Owned Marketo demand generation strategy including global promotions calendar, segmentation, nurture, webinar promotion, HTML/CSS templates, reporting, testing, and optimization
  • Rebuilt demand generation operations across Marketo and Salesforce, driving a 376% lift in sessions from email and record-setting webinar registration and attendance
  • Built campaign attribution for MQLs and meetings using Salesforce automation, enabling campaign-level conversion tracking and lifecycle cohort analysis
Endgame
Aug 2018 – Jun 2019
Arlington, VA
Sr. Manager, Digital Marketing
  • Developed and implemented an ideal customer profile used to identify target accounts, later adopted as a company-wide core performance metric
  • Implemented Terminus for ABM awareness plays that leveraged Bombora intent signals to serve display, retargeting, and LinkedIn ads to key accounts in each sales territory
  • Implemented Outreach and Drift for the BDR organization, including enablement, training, and ongoing sales execution support
  • Developed BDR workflow configurations including lead-to-account matching and inbound sequence automation
Logi Analytics
Feb 2017 – Jul 2018
McLean, VA
Manager, Marketing Ops
  • Managed marketing tech stack including integrations, procurement, contracting, and administration of Marketo, Salesforce, Google Analytics, GTM, Outreach, EverString, Siftrock, and Terminus
  • Implemented GDPR-compliant cookie opt-in policy via Marketo and OneTrust, aligning campaign execution with consent governance
  • Project led Outreach.io onboarding and BDR/MDR enablement, using EverString and ZoomInfo enrichment to support outbound sequencing and lead follow-up
  • Built QBR and forecasting views across lead volume, opportunity generation, marketing channel performance, cost/revenue analysis, lead workflow, and rep performance
  • Supported lead scoring, Stage Zero/BANT conversion, routing, and nurture operations to improve visibility into qualified demand and sales follow-up
Clarabridge
Aug 2015 – Jan 2017
Reston, VA
Marketing Ops Specialist
  • Owned Marketo administration across lead scoring, campaign attribution, lead routing, and full-funnel performance reporting
  • Launched new segmentation and mobile-optimized HTML/CSS templates, tripling quarterly clicks and reducing unsubscribe rates by 5%
  • Project managed HubSpot-to-Marketo and Marketo/Salesforce migration work tied to acquisitions and platform consolidation
WE Communications
Aug 2013 – Jul 2015
Boston, MA
Sr. Account Executive, Digital
  • Served as digital SME for social, digital, and measurement projects across health and financial clients
  • Managed regulated healthcare website and campaign delivery across stakeholder management, legal review, agency partners, UX, UAT, and measurement
Edelman Digital
Aug 2010 – Jul 2013
Arlington, VA
Account Executive, Digital
  • Led BlackBerry B2B LinkedIn content strategy, driving 140% audience growth and 115% more traffic to owned web properties
  • Built early digital measurement foundation across web analytics, social listening, influencer research, campaign tracking, A/B testing, content calendars, and HTML/WordPress implementation
Technology
Marketing Automation Marketo (5× admin), HubSpot (Platinum Agency Partner), Pardot, Salesforce Marketing Cloud
CRM Salesforce (2× admin), Microsoft Dynamics
Data and Analytics Snowflake, BigQuery, Fivetran, Marketo Measure (Bizible), Tableau, PowerBI, Looker, Google Analytics
ABM and Intent Demandbase, 6Sense, Terminus, Bombora, Leadfeeder, G2
Sales Automation Outreach.io (2× admin), Salesloft (1× admin), ZoomInfo, SalesIntel, Chili Piper
Development Python, SQL, JS, CSS, HTML; Flask, Snowflake, Marketo API; Cortex, Glean, LLM-assisted development and workflow design
Education
University of Texas at Austin
B.S. Communication Studies, Corporate Communications
2006 – 2010