Resume
Jason Keller
Marketing Operations and GTM Engineering leader with 15+ years spanning B2B SaaS, enterprise marketing operations, and agency-side digital strategy. Background combines practice ownership, enterprise-scale global operations, and hands-on systems depth across Marketo, Salesforce, Snowflake, Python, attribution, lifecycle, AI-enabled workflows, and campaign governance.
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Ericsson
Sr. Manager, Marketing Systems
Head of the marketing systems and automation function: team of 5, MarTech roadmap, and platform portfolio.
- Lead a team of 5 across marketing systems, campaign operations, and email; rebuilt and expanded the team in 2026 after earlier reductions, defining a new AI & GTM Systems Engineer role and a team operating model tied to the roadmap
- Own the MarTech roadmap and a 60+ platform portfolio; right-sized Asana (~$40K saved over two years), lead renewal and 2027 investment decisions, and take new integrations through enterprise IT security and architecture review
- Run the intake and work-management model for 40+ marketers globally; drove adoption of an automated request process that cut delivery time 14%
- Built an in-house software capability for Marketing: a Python/Flask campaign operations platform (Marketo, Snowflake, Asana) on enterprise security standards, spanning campaign setup, forecasting, email design and build, and work management; generates software savings by covering work otherwise bought as separate tools, and sets the build-vs-buy criteria for 2027 platform investment; increased campaign build efficiency by 20% and UTM tracking coverage by 50%+
- Put practical AI into daily operations: a Glean documentation agent launched org-wide after AI governance review, AI-assisted request intake and email review, and Snowflake Cortex Code as an AI analyst for lifecycle and data audits
- Modernized Marketing-to-Sales handoff by launching Stage Zero Opportunity tracking, aligning Marketing, BDR, and Sales on earlier pipeline visibility and downstream attribution; increased marketing-sourced opportunity count 115% YoY and marketing-sourced pipeline 66% YoY
- Led cross-functional data governance with Privacy, Sales Ops, BI, Salesforce, and Finance: removed 400,000+ records, cut the database 30%, and saved ~$80K on Marketo renewal
- Established global email governance: an email operating model, a shared global email calendar, regional audience standards for North America, EMEA, and APAC, and brand compliance review of operational email; rebuilt segmentation with 100+ standardized audience lists, reducing bounce rate 73% and unsubscribes 19%
WebMechanix
Director, Marketing Operations
- Created the marketing operations service line, defining team structure, pricing, services, and delivery model; scaled project and retainer work resulting in team expansion and increased client retention
- Oversaw HubSpot Platinum agency partnership as SME, servicing 50+ instances across migrations, onboarding, and sales engineering
- Led attribution, reporting, and data visualization architecture for enterprise clients across Marketo, Salesforce, Microsoft Dynamics, Marketo Measure, 6Sense, Funnel.io, and Tableau
- Built marketing operations maturity and enablement frameworks covering CRM foundations, lead handoff, UTM governance, lifecycle architecture, ABM, attribution, BI, and consent workflows
- Turned recurring client GTM systems problems into reusable consulting offers, delivery playbooks, stakeholder education, and platform governance models
Perfect Sense
Sr. Manager, Marketing Ops
- Served as Salesforce admin and administered integrated sales and marketing platforms including Salesloft, Chorus.ai, ZoomInfo, and G2
- Built ABM account tracking strategy using status and scoring fields powered by intent signals from Leadfeeder and G2; architected Salesforce dashboards to enable outbound and ad-targeting ABM strategies
- Owned Marketo demand generation strategy including global promotions calendar, segmentation, nurture, webinar promotion, HTML/CSS templates, reporting, testing, and optimization
- Rebuilt demand generation operations across Marketo and Salesforce, driving a 376% lift in sessions from email and record-setting webinar registration and attendance
- Built campaign attribution for MQLs and meetings using Salesforce automation, enabling campaign-level conversion tracking and lifecycle cohort analysis
Endgame
Sr. Manager, Digital Marketing
- Developed and implemented an ideal customer profile used to identify target accounts, later adopted as a company-wide core performance metric
- Implemented Terminus for ABM awareness plays that leveraged Bombora intent signals to serve display, retargeting, and LinkedIn ads to key accounts in each sales territory
- Implemented Outreach and Drift for the BDR organization, including enablement, training, and ongoing sales execution support
- Developed BDR workflow configurations including lead-to-account matching and inbound sequence automation
Logi Analytics
Manager, Marketing Ops
- Managed marketing tech stack including integrations, procurement, contracting, and administration of Marketo, Salesforce, Google Analytics, GTM, Outreach, EverString, Siftrock, and Terminus
- Implemented GDPR-compliant cookie opt-in policy via Marketo and OneTrust, aligning campaign execution with consent governance
- Project led Outreach.io onboarding and BDR/MDR enablement, using EverString and ZoomInfo enrichment to support outbound sequencing and lead follow-up
- Built QBR and forecasting views across lead volume, opportunity generation, marketing channel performance, cost/revenue analysis, lead workflow, and rep performance
- Supported lead scoring, Stage Zero/BANT conversion, routing, and nurture operations to improve visibility into qualified demand and sales follow-up
Clarabridge
Marketing Ops Specialist
- Owned Marketo administration across lead scoring, campaign attribution, lead routing, and full-funnel performance reporting
- Launched new segmentation and mobile-optimized HTML/CSS templates, tripling quarterly clicks and reducing unsubscribe rates by 5%
- Project managed HubSpot-to-Marketo and Marketo/Salesforce migration work tied to acquisitions and platform consolidation
WE Communications
Sr. Account Executive, Digital
- Served as digital SME for social, digital, and measurement projects across health and financial clients
- Managed regulated healthcare website and campaign delivery across stakeholder management, legal review, agency partners, UX, UAT, and measurement
Edelman Digital
Account Executive, Digital
- Led BlackBerry B2B LinkedIn content strategy, driving 140% audience growth and 115% more traffic to owned web properties
- Built early digital measurement foundation across web analytics, social listening, influencer research, campaign tracking, A/B testing, content calendars, and HTML/WordPress implementation
Technology
Marketing Automation
Marketo (5× admin), HubSpot (Platinum Agency Partner), Pardot, Salesforce Marketing Cloud
CRM
Salesforce (2× admin), Microsoft Dynamics
Data and Analytics
Snowflake, BigQuery, Fivetran, Marketo Measure (Bizible), Tableau, PowerBI, Looker, Google Analytics
ABM and Intent
Demandbase, 6Sense, Terminus, Bombora, Leadfeeder, G2
Sales Automation
Outreach.io (2× admin), Salesloft (1× admin), ZoomInfo, SalesIntel, Chili Piper
Development
Python, SQL, JS, CSS, HTML; Flask, Snowflake, Marketo API; Cortex, Glean, LLM-assisted development and workflow design
Education
University of Texas at Austin
B.S. Communication Studies, Corporate Communications
2006 – 2010