Work

These projects show how I turn operational challenges into clearer responsibilities, reliable processes, and useful software. They cover team rebuilding, campaign execution, sales handoffs, AI-supported knowledge access, and data governance.

A selection of that work is below. For the full career behind it, see My Career or Resume.

Business Impact Case Studies

Transformation across teams, business processes, and technology: operating models, sales handoffs, internal software, and practical AI, with adoption built into the work.

Rebuilding a Marketing Operations Function

Business challenges translated into team design and an operating model

Rebuilt a five-person team around delivery, systems, data, and enablement. Connected intake, portfolio ownership, email governance, and team development in one roadmap. Team results include 50% lower average completed-request turnaround with Demand Gen requests up 32% year over year.

Building an Internal Marketing Software Platform ↗

Turning disconnected campaign work into an internal product

Built an internal platform and forecast app around Marketing's workflows, connecting Marketo, Snowflake, and Asana. Campaign build efficiency improved 20%, with shared records carrying context from planning into execution.

Transforming the Marketing-to-Sales Handoff ↗

Stage Zero: shared definitions, responsibilities, and pipeline visibility

Rebuilt the SQL-to-opportunity handoff by operationalizing Stage Zero Opportunities, increasing marketing-sourced opportunity count 115% YoY and marketing-sourced pipeline 66% YoY.

AI-Enabled Process Documentation ↗

Operating knowledge available where the work happens

Turned legacy process knowledge into a searchable reference with AI support agents in Glean and Asana, giving marketers another way to find guidance in their everyday tools.

Database Governance / Marketo Cost Reduction ↗

Cross-functional data hygiene and platform savings

Led a governance initiative that removed 400,000+ records, cut the marketing database by 30%, and saved ~$80K on Marketo renewal while aligning Privacy, Sales Ops, BI, Salesforce, and Finance.

Related Projects

Personal interests turned into working software: family history, astronomy, and sim racing. Each project brings together data, application development, and an experience built for exploration.

Keller Branches

Family history, interactive maps, and source-aware storytelling

A family history atlas that turns genealogy records into searchable family connections, life-event pages, and maps. Built with Python and Flask, it connects data modeling with visual storytelling, record citations, and privacy rules that protect living relatives.

Rubin Anomalies ↗

Alert stream consumer + anomaly explorer

A data pipeline that consumes the ANTARES astronomical alert stream in real time, filters for anomaly candidates from Rubin/ZTF survey data, persists them to SQLite, and serves them through a Flask web interface for exploration.

Fastest Lap Times (FLT) ↗

Data harvesting + web application

A full-stack Flask application that harvests personal best lap times from Assetto Corsa game files, parses and normalizes the data, and surfaces it through a web UI with per-car and per-track views, split analysis, and Steam OAuth auth.